You could choose to go the independent route and handle your store’s SEO yourself, but SEO optimization for Shopify can be tricky. For example, a lot of people know that keywords make a very big difference on a site’s SEO, but most people tend to overdo it and will just dump any and all relevant keywords on their site. This doesn’t help anybody and, in fact, search engine algorithms will push your site’s ranking even lower if you needlessly dump keywords everywhere. You need to carry out keyword research to see which ones are most relevant to your page and business. Then you need to select the right keywords (not ALL of them) and place them on your page strategically. Then there’s Shopify product SEO as well.
Again, you would follow the same rules as you would with your page SEO and implement keywords that are relevant to the product and are strategically placed on the product page. Remember, a page that has keywords organically placed in content that is original and relevant will go a long way in helping your page’s ranking. This is where a digital marketing agency like Wonify comes in handy. We maintain a keyword database that is constantly being updated according to different industries and sectors. Moreover, our experts are well-experienced in keyword research and will easily be able to identify which keywords you would need to place on your site to ensure optimum SEO.
Moreover, we can create content for your page, and products, that is original and organic, further improving your SEO ranking on search engines. You can’t deny SEO is an important element when it comes to e-commerce and having a dedicated resource working on it will make all the difference in the world when it comes to your profits. Hiring an agency like Wonify can take that burden off you and our team of experts will ensure the job is being done the right way and in accordance with industry standards. We will keep up with changing SEO requirements and ensure they are implemented in a timely fashion so as to not compromise your search engine ranking. Detailed reports will allow you to see just how much your investment in our services in paying off and you can make an informed decision if the cost is worth it and if you would want to continue with our services.
At the end of the day, our goal is to maximize your Shopify store’s profits and maintain healthy brand awareness among users. And we’re not just a Shopify SEO Company ! In fact, we deal with all forms of online marketing and can carry out full marketing campaigns for your Shopify store.